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Send til en ven   Udskriv10/10 2011 kl. 7:57
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RS lancerer ny web-site

RS Components nye web-site er hjørnesten i firmaets strategi om yderlige udbygning af den internetbaserede handel med kunderne (in english).

RS Components has unveiled a transformation of its website that significantly enhances the online experience for its customers. A new intelligent product search feature and superior browsing capability give customers in 18 countries across Europe faster and easier access to over 550,000 products. The new website represents the latest step in a plan to create a £1bn+ eCommerce business at the heart of the company, RS states in a press release.

The launch follows extensive research by RS into its customers' use of the website. Two years of interviews and face-to-face cooperation, in addition to a wealth of anecdotal feedback, helped the company to better understand its customers’ needs and expectations, as well as how they wished to work with their distributor.

Customers stated two key points: they wanted to view and select products in a way that suited them; and, from a product perspective, they wanted more information and technical data, as well as relevant accessories. These critical elements were the guiding principles behind the website.

The new website ensures that RS customers enjoy the best and most relevant online experience, regardless of location or browsing device. Taking the best examples offered by consumer websites from around the world, the enhanced functionality enables customers to more easily search the products that they want. The website’s enhanced search algorithm delivers more relevant content and allows customers to tailor their results in their own way.  Additional major enhancements include clearer pricing, instant stock availability and ‘Compare View’, which delivers a more intuitive product comparison. Customers can also access an array of 3D CAD models.

Keith Reville, General Manager eCommerce, says:
- Our customers told us that they wanted better search capabilities with minimum fuss. We’ve transformed their entire online experience with us, making it easier, faster and simpler. These improvements dramatically reduce the number of clicks required for customers to find new products, and enhance the look and feel of the site.

- Initial customer feedback has been very positive: they like the new website, its layout and functionality, and feel that it really meets their needs. This has been reflected in the increase in traffic to the site.

eCommerce: at the heart of RS

eCommerce is fundamental to the RS siness. Alongside its website, RS offers market-leading web-based procurement solutions for small and large companies. In the financial year ended March 2011, these channels delivered sales worth £575m having grown by 37%. Over 53% of the Group’s revenues are now being generated via online channels and this is set to rise further as the company delivers on its eCommerce strategy, building a £1Bn+ eCommerce business at its heart.

Reville adds:
- We are pioneers and a global force in B2B eCommerce, having developed our first website in 1998, and are continuing in the same vein with this launch of the most advanced transactional website in our industry sector. It represents a cornerstone of our e-centric vision and an important step in delivering our eCommerce strategy.

The new RS website, which is localised for 18 markets across Europe, can be accessed through: www.rs-components.com

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