Video & Audio


Samsung udbygger HDR10+ økosystemet

Samsung udbygger HDR10+ økosystemet

Samsung står bag det åbne HDR10+ format, der (som Dolby Vision) åbner mulighed for at forsyne 'High Dynamic Range, HDR' video-content med dynamiske metadata, så hver scene kan optimeres med hensyn til bl.a. lys og kontrast (in english).

Samsung Electronics unveiled its HDR10+ ecosystem expansion at CES 2019, introducing 45 industry partners as well as plans to build a new certification center in China. The new partnerships with companies, from online streaming and content services to semiconductor industry, will bring more true-to-life picture quality content to viewers and also expand the impact of HDR10+ technology across different market segments.

Last June, Samsung Electronics launched the HDR10+ certification and logo program in partnership with 20th Century Fox and Panasonic. HDR10+ is Samsung's next-generation standard technology for picture processing which optimizes brightness levels and contrast for each scene, making bright areas brighter and dark areas darker to deliver a lifelike viewing experience.

Thanks to Samsung's new partnerships with content providers, consumers can soon access more content in vivid and reality-like colours. Rakuten TV, a European online streaming service, will begin offering HDR10+ content in the first half of next year.

One of the largest among CIS and Eastern Europe OTT/VOD services, MEGOGO is currently finishing its HDR10+ licensing process, making its adoption of HDR10+ official, and planning to release HDR10+ contents on its platform, viewable on all Samsung Smart TV devices. ARSPRO, based in Moscow, is another production studio that has implemented HDR10+ technology, including the use of dynamic metadata.

It has successfully carried out the remastering of the first several series of programming in HDR10+. On December 3 last year the largest Russian OTT/VOD service ivi also presented five European series in HDR10+ to Samsung Smart TV users for the first time in Russia and CIS region.

- We continually work on improving the video quality for our users. And we are proud to be the first Russian OTT/VOD service to maximize the opportunities available through Samsung QLED TVs and give a chance to our subscribers to view the content in this new, better-quality format. We plan to expand our HDR10+ collection because our focus is on providing the highest quality content to the viewers, using all the features of Samsung TVs, says Irina Grandel, Business Development Director at ivi.

In 2017, Samsung also launched its premium video streaming service with Amazon, making Prime Video the first streaming service to deliver all 4K (UHD) videos in HDR10+. In 2018, Amazon integrated HDR10+ support into the Amazon Fire TV Stick 4K, which launched in October. Another HDR10+ partner Warner Bros. Home Entertainment has created over seventy HDR10+ compatible titles so far and plans to have over 100 titles available for digital distribution in HDR10+.  

Samsung is also building partnerships with major smartphone chip manufacturers. Qualcomm, a U.S. semiconductor and telecommunications equipment maker and a member of the HDR10+ alliance, recently announced that HDR10+ will be supported on its new chipset, Snapdragon 855. Arm, U.K.'s innovation-leading company in mobile technology that has successfully collaborated with Samsung System LSI, will also join the HDR10+ network, further growing HDR10+'s influence in the mobile category.

In addition, Samsung plans to build a new HDR10+ center in China with TIRT, a national testing and inspection center for the Chinese consumer electronics. The center is designed to help Chinese TV manufacturers, including Hisense, TCL and Konka to access the certification procedure and in turn accelerate the expansion of the HDR10+ ecosystem. The China center follows the opening of certification centers built in Korea, Japan and the U.S.
10/1 2019
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