Det globale salg af PC'er faldt med 21 procent i tredje kvartal
Ifølge de seneste tal fra teknologi- og markedsanalysefirmaet Omdia faldet antallet af solgte desktop computere, notebooks og workstations markant i det seneste kvartal. De stadig stigende komponent-omkostninger er en vigtig faktor (in english)
The latest research from Omdia shows that worldwide shipments of desktops, notebooks, and workstations declined sharply in 3Q26, falling 21.2% year-on-year to 58.1 million units. Desktop shipments (including desktop workstations) fell 23.5% to 11.7 million units, while notebook shipments (including mobile workstations) declined 20.6% to 46.4 million units.
- After sustained pull-forward activity buoyed the PC market in the first half of the year, this sharp drop in shipment volumes comes as no surprise, says Ishan Dutt, Research Director at Omdia.
- The scale of the decline is consistent with what the industry signaled throughout the last earnings cycle, with leading OEMs forecasting double-digit unit contractions in H2 and retailers reporting double-digit increases in average selling prices (ASPs) alongside falling sales. The impact of upstream component cost increases has now fully worked its way through to end-market pricing, with consumers and IT decision-makers responding accordingly. On the supply side, vendors and their ODM partners began scaling back production in 3Q, while channel partners continued working through elevated inventory levels.
PC material costs increased by over 40% for all price points
Supply chain challenges have intensified in recent months. Alongside continued increases in memory and storage prices, shortages of processors, graphics cards, and numerous IC components have made supply chain and inventory management more difficult for PC vendors.
- The cost share of DRAM and SSDs in PCs has risen sharply from a typical level of around 15% to nearly 40%, with price increases more than fourfold. Although PC vendors have raised prices multiple times over the past few quarters, these increases have yet to fully offset the impact. These pressures are expected to persist, and the current decline may be just the beginning of a new downward cycle, says Ben Yeh, Principal Analyst at Omdia.
Omdia forecasts the PC market to decline 24% year-over-year in 4Q26 with a further 7% decline expected for full-year 2027.
Worldwide desktop and notebook shipments, 3Q26
Despite most leading vendors experiencing double-digit declines in 3Q26, the rankings remained largely unchanged both sequentially and year on year. Lenovo remained in the top spot, shipping 14.9 million units and maintaining a 26% market share. HP recorded the largest decline among the top vendors at 31%, ranking second with shipments of 10.3 million units. Its market share fell to 18%, nearly three percentage points lower than a year earlier.
Dell remained in third place, shipping 7.6 million units accounting for 13% of the market. Apple held fourth position, with shipments of 6.8 million units, down 11% year on year. However, it gained more than one percentage point of market share as its premium positioning helped limit the impact of higher prices.
Asus rounded out the top five, recording the smallest decline among the leading vendors, with shipments of 5.4 million units and its market share improving to 9.3% year on year.
