Kunderne vil købe smart-home services hos telefonselskaberne
Telefonselskaberne er godt positionerede i kampen om markedet for nye typer af smart-home services, viser analyse fra IMS Reseach (in english).
When it comes to purchasing smart-home systems, consumers in major global economies prefer to buy from their familiar telephony providers, according to a new survey conducted by IMS Research, now part of IHS.Respondents were asked to pick the entities from which they would prefer to buy smart-home services. Participants were allowed to choose more than one provider. Telephone companies received the largest number of picks from the respondents, with a total of 793 selections. This exceeded the number of selections for other choices, including electrical utilities, home security vendors or broadband Internet providers, as presented in the attached figure. This finding serves as an early indicator of consumer preferences as different businesses battle for a piece of the emerging smart-home business.
- The battle for the smart-home service market is taking shape with various types of companies—ranging from security providers like ADT, to telephone providers like Verizon—providing remote home management systems, says Elizabeth Mead, connectivity analyst at IHS.
- As the market evolves, and as more companies enter the competitive landscape, it will become increasingly important to understand the underlying motivation behind consumer preferences.
IHS in January commissioned a web survey, focused on understanding consumer desirability, expectations and demand for smart-home systems and devices. The survey analyzed the attitudes and expectations of 2,500 respondents, with 500 from each of the following countries: the United States, Brazil, the United Kingdom, Germany and China. Questions in the survey covered multiple aspects of consumers’ attitudes regarding smart-home services, which enable consumers to remotely manage their home appliances, lights, heating, and other devices.
Familiarity breeds sales
When asked why they picked the telephone companies, the largest portion of respondents cited familiarity as their main reason. Almost half of respondents, at 46 percent, said they selected telephony providers primarily because they are most familiar with them.
In contrast, security providers and specialist home automation manufacturers were primarily selected because respondents considered them to be the most trustworthy.
- Consumers are making different selections based on distinct criteria, depending on which type of company they prefer, Mead says.
- Understanding these and other consumer preferences will make the difference between success and failure in the smart-home market.
A smart survey for smart homes
This report, entitled 'Smart-Home Consumer Survey – US, Brazil, UK, Germany and China' covers 2,500 responses to 76 question on smart-home topics. It includes over 90 data tables and figures, with additional qualitative insight and analysis to provide an overview of the smart-home market from a strategic viewpoint, highlighting key trends in consumer data.
The report provides insight into consumer expectations and demand for smart-home systems across a wide range of application areas, such as home monitoring and energy management, and system types—including cloud-based remote home control, demand-response and home automation.
Also included is an analysis of consumer responses surrounding a range of key issues, such as the desirability of different features, the acceptability of different price points, attitudes to different business models—like upfront costs vs. subscriber fees—and willingness to participate in demand-response programs, based on a range of incentives.
