Mere end halvdelen bruger nu deres smartphones til videoservices
Smartphonen har taget et stort skridt i evolutionen fra at være stemmecentrerede devices tll media-centrerede platforme (in english).
The smartphone has taken a major step in its evolution from a voice-centric device to a media-centric platform, with more than 50 percent of owners now using their device to access video services on a monthly basis, according to a multinational survey conducted by IHS Markit|Technology, now a part of Informa Tech.An average of 53 percent of internet users across six countries now utilize their smartphones for video services both in and out of the home, as reported by the Out of Home Video Viewing Report 2019 from IHS Markit | Technology. Video-service usage varies widely among different countries, ranging from 42 percent of smartphone owners in Germany to 73 percent in India.
Owners across the different countries report using an average of 3.5 video services per month on their smartphones.
- Smartphones increasingly are transforming into multipurpose platforms-moving beyond voice communications to become media entertainment systems, says Fateha Begum, associate director at IHS Markit|Technology.
- As a result, video has become a key component of mobile strategies with smartphones adopting larger screens, more processing power and better picture quality. Wireless carriers now are bundling video services with data plans, a trend that's likely to accelerate with the launch of 5G.
