Rutronik og Panasonic udvider samarbejdet
Rutronik og Panasonic udvider dækningen af samarbejdet, så det omfatter hele Europa - herunder naturligvis også Norden (in english).
Rutronik and Panasonic Industrial Devices Sales Europe (PIDSEU) have now extended their existing franchise agreement: With immediate effect, the distributor will market the manufacturer's passive and electro-mechanical components throughout Europe.Until now, the franchise agreement has been restricted to Central Europe (D/A/CH). With this extension, Panasonic is pursuing its aim to increase its market share on the continent.
- In this, we are relying on Rutronik's technical competence, which has allowed the distributor to undertake an unusual number of design-in activities and thereby achieve above average growth, explains Christian Bail, Sales Manager Broadline Distribution Europe at Panasonic Industrial Devices Sales Europe.
Rutronik markets all of PIDSEU's passive and electro-mechanical components (switches, potentiometers, encoders), especially to the Automotive, Industrial, Home Appliance, Lighting, Medical and Alternative Energy markets. The flagship technologies are electrolytic capacitors, shunt resistors and batteries.
- Panasonic is one of the technological and market leaders in high-reliability electrolytic capacitors and batteries - and not without reason, for these innovative and high-quality products increase our customers' competitiveness. The focus of our cooperation is always placed on finding the ideal solution for our customers, whether through comprehensive, joint support in design-in activities, rapid delivery of samples or optimization of the supply chain, declares Markus Zuehlke, Marketing Director Passive Components at Rutronik.
- So we are now very pleased to be able to extend our long-term, good and mutually beneficial cooperation and be able to provide Panasonic products to all our customers in the whole of Europe.
