Arm med ny 'navne-strategi'

Arm med ny 'navne-strategi'

Arm har præsenteret en ny strategi for produktnavngivning, der reflekterer firmaets produktkoncept inden for specifikke områder i den nye AI-drevne verden (in english).

AI continues to transform every major market - from the largest datacenters to the smallest devices, such as earbuds - intensifying the demands on compute. The industry faces a fundamental challenge: delivering massive performance gains while keeping power consumption in check.

Arm has just announced a new product naming architecture that reflects the company's product strategy for the AI-driven world. Each Arm compute platform will now have a clear identity for each key end market, including infrastructure, PC, mobile, automotive, and IoT.

- This platform-first approach reflects the rapid conversion taking place to the Arm compute platform at the system level, not just the core IP. It allows our partners to integrate Arm’s technology faster, with higher confidence, and with less complexity - especially as they scale to meet the demands of AI, says Rene Haas, CEO, Arm.

As AI workloads are added to rapidly evolving compute demands, power efficiency at the system-on-chip level is more important than ever. This is according to Rene Haas the reason for the introduction of Arm Compute Subsystems (CSS) across every one of our Arm's markets: infrastructure, client, automotive and the edge AI platform for IoT. There is simply no other way to design a system-on-chip.

These compute platforms deliver integrated, validated systems that provide faster time-to-market, better performance-per-watt, and scalable innovation.

To better communicate these platforms to the outside world, Arm is introducing a new product naming architecture:

Each compute platform will now have a clear identity for each key end market:
- Arm Neoverse for infrastructure
- Arm Niva for PC
- Arm Lumex for mobile
- Arm Zena for automotive
- Arm Orbis for IoT

The Mali brand will continue as Arm's GPU brand, with IP referenced as components within the platforms.

16/5 2025