DigiKey løfter sløret for opdateret logo og brand-profil
DigiKey præsenterer nyt logo og en ny generel brand-profilering, der vil blive fuldt rullet ud her i 2023 (in english).
DigiKey, a leading global commerce distributor offering the largest selection of technical components and automation products in stock for immediate shipment, has unveiled an update to its brand system including a refreshed logo, updated color palette and typeface, tagline, simplified name and updated brand voice. The new look was debuted at the EDS Leadership Summit in Las Vegas and will roll out throughout 2023.
DigiKey’s updated logo and brand system reflects accelerating progress in the industry for every designer, buyer and builder.
- For 50 years, DigiKey’s focus has centered on accelerating progress for every engineer, designer and builder, says Dave Doherty, president of DigiKey.
- Our updated look and feel reflects that inspirational progress, our leadership position in the industry and our commitment to digital experiences and solutions that move goods and ideas forward.
The updated logo and brand system is an evolution of the company’s historic look that allows for design flexibility across digital platforms while reinforcing an engineered feel in a more modern, timeless way. It was designed to emphasize progress and connection with suppliers and customers while reflecting DigiKey’s digital-first, forward-looking perspective. The refreshed brand identity also features a simplified company name to better reflect its deep technical product and digital solutions portfolio.
DigiKey partnered with Lippincott, a global creative consultancy, to refresh the brand’s iconic elements while conveying modernity.
- Our design work on DigiKey’s brand refresh combined its legacy of success with the vision for future opportunities and growth, says Tim Cunningham, senior partner, brand strategy at Lippincott.
- The new brand system supports the core business and creates paths for bolder moves within an innovative industry.