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PC-salget er faldet med 100 mio. enheder over de sidste to år

PC-salget er faldet med 100 mio. enheder over de sidste to år

Det globale PC-marked er faldet dramatisk i de senere år, og ifølge Stocklytics.com blev 2023 et historisk salgsmæssigt lavpunkt (in english).

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The global PC market has experienced a significant downturn over the past two years. According to Stocklytics.com, PC market shipments plummeted by over 100 million units during the period, with 2023 culminating in a historic low for the industry. Global PC shipments fell from approximately 342 million units in 2021 to around 242 million units in 2023.

The site’s financial analyst, Edith Reads, comments:

- Shipment volume in 2022 and 2023 dwindled considerably mainly due to waning consumer demand for PCs in the wake of a detrimental economic crisis with inflations flaring up. This trend has raised concerns among manufacturers, suppliers, and analysts, who are now reassessing the future trajectory of the PC market.

PC sales in 2023 started their descent early, with the first quarter seeing a 29% freefall compared to the same timeframe in 2022. Global shipments slipped to 56.9 million units, reverting to pre-pandemic levels before the industry’s record-setting 342 million shipments in 2021. Unfortunately, the sluggish pace set by Q1 2023 sales carried through the year.

The third quarter saw a notable recovery, with roughly 68.5 million units shipped, though a 7.2% slump from the corresponding period in 2022. This resurgence in Q3, however, was insufficient to make a significant turnaround, as the year ultimately closed with a mere 242 million shipments – a 15-year low for the PC market.

2023’s shipments represent a further 15% drop from 2022’s 286 million shipments, marking a tumultuous round for the PC market. The lull in shipment orders for these two years has made industry players rethink their market standpoints, as some have already begun exploring other viable production plants outside of China, given that it was the largest consumer market for these devices. However, recovery may be slow in the coming years due to the projected component price hike and the looming geopolitical and economic uncertainties.

Forecast for 2024

While the future may be spotty for the PC industry, the IDC projects a remarkable recovery for the PC market in 2024. The PC market achieved 1.5% growth from 2023, with about 59.8 million units sold in the year’s first quarter.

This partial rebound signals the start of an impressive trajectory for the market, given that the quarterly results were astoundingly close to 2019 Q1’s 60.5 million shipments. The IDC predicts a notable 3.4% market improvement in 2024 from 2023, buoyed by growing pressure on consumers and enterprises to adopt the Windows 11 operating system.

Additionally, the proliferation of AI-enabled PC models is anticipated to reinvigorate demand, helping the market recover from the recent slowdown following the pandemic-driven buying frenzy.

27/5 2024
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