ElektronikGruppen strømliner organisationen

ElektronkGruppen samler nu alle elektronikaktiviteter under ét fælles 'brand', EG Electronics (in english).

- Following a detailed evaluation with a large number of customers, we know that we are seen as a valuable business partner and are associated with product know-how, good service and reliability. But we also know that there is room to further enhance the value of our total offering, says Fredrik Celsing, CEO of ElektronikGruppen and Head of the Electronics business area.

- To make this happen, we have launched a process of change that will continue for some time into the future. We have taken the first step by gathering all of the business area’s operations under a single brand, EG Electronics. Our graphic identity has also been given a facelift to highlight the new approach, but it is my absolute ambition that our customers and suppliers will notice bigger and more important changes, adds
Fredrik Celsing.

With a sales organisation divided into a number of prioritised customer segments, the sales staff will be able to devote all energy to addressing the unique challenges of 'their own' customers and become even better at developing solutions matched to each customer’s needs. Backed by a joint product organisation with indepth technical expertise, EG Electronics will also be able to quickly develop solutions that are broader and more comprehensive.

EG Electronics already has an efficient warehouse and logistics function, with a central warehouse outside Stockholm and a logistics hub in Hong Kong that handles global distribution for the entire business area.

- My hope is that in the future, even more than today, EG Electronics will be perceived as a small niche company when it comes to speed, customer closeness and problem-solving ability, at the same time that we have the resources and breadth of a large company, concludes Fredrik Celsing.